We believe annual giving is the engine that powers all fundraising efforts…
CMAC Annual Giving: Elevating Philanthropy Through Strategy and Innovation
The world of annual giving is evolving, and traditional approaches are no longer enough to keep up. We all face pressing questions, such as:
• How do we redefine success in an era of shifting alumni participation?
• What strategies ensure a sustainable and diverse donor pipeline?
• How do we embrace new technologies while maintaining a personal touch?
At CMAC, we specialize in helping organizations tackle these challenges head-on. Our approach combines strategic consulting, leadership development, and innovative solutions to maximize impact.
Why Choose CMAC?
We believe annual giving is the engine that powers all fundraising efforts. Using our GPS (Guidance, Planning, and Strategy) framework, we position annual giving at the core of your engagement strategy, ensuring every donor interaction contributes to long-term success. Our expertise also extends to leadership annual giving, Giving Day optimization, and pipeline development, helping you build strong, lasting donor relationships.
Our Experts:
Howard Heevner Vice President & Senior Consultant
Howard Heevner has nearly 30 years of higher education experience across all functions of advancement.
Expertise: Growth of the donor pipeline - Integrated advancement models - Modern annual giving strategies - Advancement professional mentoring - Parent and family philanthropy
Link to full bio here
Adam Compton Vice President & Senior Consultant
Adam Compton is a seasoned annual giving professional with experience as a major gift officer and political campaigns.
Expertise: Programmatic transformation and integration - Annual Giving - Day of giving - Leadership annual giving - Pipeline development - Technology and systems
Link to full bio here
Ready to transform your annual giving program? Contact us today to discover how CMAC can help you achieve your philanthropic goals.
PROGRAM ASSESSMENTS
Think of this as a check-up for your annual giving program. We analyze your outcomes, tools, and staffing to identify what’s working and where improvements are needed. The result? A clear roadmap to optimize your efforts.
STRATEGY DEVELOPMENT
Beyond just planning for the next year, we craft multi-year strategies tailored to your goals. From resource allocation to donor segmentation, we help you build a future-ready approach.
COACHING
Empower your team with the skills and confidence to lead effectively. Our expert coaches work one-on-one with your staff to unlock potential and drive success.
CUSTOMIZED WORKSHOPS
Forget dull presentations. Our interactive workshops engage your team in hands-on learning, focusing on practical strategies to enhance donor engagement and stewardship.
GIVING DAYS
We provide strategic planning and coaching to maximize participation and fundraising success for your Giving Days.
PIPELINE DEVELOPMENT
We focus on developing your strategies for identifying and cultivating donors ready to advance to major giving, ensuring your pipeline is primed for sustainable growth.
LEADERSHIP ANNUAL GIVING
We help you develop a strategy to cultivate and steward high-level annual giving donors through tailored strategies, robust stewardship practices, and personalized coaching to drive impactful, sustainable support with a focus on growing your pipeline.
THOUGHT LEADERSHIP
Stay ahead with insights into the latest philanthropy trends, from digital fundraising to engaging younger donors. With CMAC, you’ll always be prepared for the future of giving.