The traditional model of separate alumni engagement and annual giving teams creates artificial barriers between two departments serving the same constituents. Alumni don't view their relationship with their alma mater through departmental silos – they see ONE institution that they either feel connected to or they don't.
Read MoreFor those alumni leaders who invest in engagement metrics and reporting, there are many opportunities to use the data to improve overall operations, all while showcasing the incredible value of the work. Here are just a few of them:
Read MoreAlumni engagement is often perceived as a “nice to have” rather than a mission-critical component of institutional strategy. Engagement professionals are sometimes seen as “party planners” representing a cost center rather than powerful contributors to the bottom line.
Read MoreSometimes, as alumni professionals, we get complacent and don’t think beyond the types of events that will draw a crowd. We forget that the point is not to register people but to communicate a message about philanthropy.
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