Chris Marshall Advancement Consulting
GPS for Alumni Relations

The CMAC Blog

Our musings on alumni and donor engagement…

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Going from Good to Great in Alumni Engagement
Going from Good to Great in Alumni Engagement

The problem is that there are few volunteer opportunities at most colleges and universities. The existing ones are often different types of boards or councils with few spots available. Most of these boards exist almost exclusively to create more events! I firmly believe that more events aren’t the answer.

Alumless with Howard Heevner, Cal Berkeley
Alumless with Howard Heevner, Cal Berkeley

Check out this Alumless episode from Friday, July 19th, 2024, where we dive into annual giving strategies. We're thrilled to feature Howard Heevner, Executive Director of Annual Programs at UC Berkeley. We'll discuss systemic challenges in annual giving, innovative approaches to connecting with rising generations, and the findings from a major alumni giving study. Plus, hear about Howard's insights on providing personalized giving opportunities and the impact of giving days on universities

Alumless with Charlie Melichar, Foster Avenue
Alumless with Charlie Melichar, Foster Avenue

We've got a great show for our Alumless community this week. Join us for a conversation with Charlie Melichar, Principal at Foster Avenue. In the episode, we'll discuss best practices for campaign communications and how advancement leaders connect mar/com work with engagement.

A Warm CMAC Welcome to Melissa Schipke!
A Warm CMAC Welcome to Melissa Schipke!

If you caught last week's episode of Alumless, you heard the big news: Melissa Schipke is joining our team to help roll out a new practice area for CMAC offering managed services for engagement analytics.

Alumless with Melissa Schipke and Jenny Cooke Smith
Alumless with Melissa Schipke and Jenny Cooke Smith

Join us for a special edition of Alumless, where we delve into the world of alumni and donor engagement metrics. Our esteemed guests, Jenny Cooke Smith, Senior Director, CASE Insights Solutions, and Melissa Schipke, Founder and CEO of Tassl, bring their extensive expertise to the table. On the show, we’ll explore what the CASE Insights survey on Alumni engagement has taught us about the field and what we've learned about metrics.

Alumless with Sallie Sistare, Denison University
Alumless with Sallie Sistare, Denison University

On this episode of Alumless, we're featuring special guest Sallie Sistare, Executive Director for Alumni and Family Engagement at Denison University. We'll chat with Sallie about the school's unique value proposition and how they've worked to develop and strengthen approaches to providing students and alumni involvement opportunities in the career space.

Going from Good to Great in Alumni Engagement
Going from Good to Great in Alumni Engagement

Although we’re routinely hired when a team is going through a total rebuilding phase, advancement vice presidents, more often than not, look to us for help going from good to great.

Alumless with Andrew Gossen, Cornell University
Alumless with Andrew Gossen, Cornell University

Don't miss this must-watch episode of Alumless with special guest Andrew Gossen, Executive Director for Communications, Marketing, and Participation in the Office of Alumni Affairs & Development at Cornell University.

Alumless with Melissa Schipke and Jenny Cooke Smith

Join us for a special edition of Alumless, where we delve into the world of alumni and donor engagement metrics. Our esteemed guests, Jenny Cooke Smith, Senior Director, CASE Insights Solutions, and Melissa Schipke, Founder and CEO of Tassl, bring their extensive expertise to the table.

On the show, we’ll explore what the CASE Insights survey on Alumni engagement has taught us about the field and what we've learned about metrics. We’ll also chat with Melissa and Jenny about the challenges schools face in tracking and scoring engagement activity and what to do about it.

Celebrate our 50th show with us live. We have a special announcement for this show! Be sure to tune-in or listen to the end of the first half hour. Thanks to Protopia for supporting Alumless!

We strongly encourage all alumni engagement professionals to put exploring Protopia’s AI-based technology on their FY24-25 to-do list. Visit protopia.co/alumless

Ryan Catherwood